Cake Bank explodes into the Vietnamese market of Gen Z and Millennials
Case study Cake Bank
Originally Cake offered a limited number of financial services via an app, but it became obvious that there was a considerable gap in the market among the younger Vietnamese population. With many young people unbanked, a full service digital bank would be a great draw.
Improving access to financial services for Gen Z and Millennial Vietnamese would need a platform that was flexible, scalable, and offered a full suite of services. And with a wide range of products aimed at the younger generations in the pipeline, Cake knew that a rapid time to market would be key
Learn how BPC’s specialist services made it possible for Cake to onboard two million customers in just a year. These customers consisted mainly of Cake’s target audience – Gen Z and Millennials.
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