Mastering the challenges of frictionless fare collection
Mobility is one of the key success factors for economic growth and therefore, it is increasingly becoming an issue that governments and public transportation companies need to address.
Investing in a good public transport infrastructure is only part of the equation. Operators of public transport services need to look for efficient ways to collect fares and provide simple and convenient payment options to make the service attractive to passengers. At the same time, it is paramount to keep operating cost under control and increase turnover.
Current ticketing systems, whether those are cashbased or digitized, do not always cater for these requirements, making it challenging for transportation service operators to roll out frictionless solutions to their end clients.
Automated Fare Collection offers greater levels of transparency, not only for ticket prices but it also significantly reduces the levels of abuse, theft and corruption as the payment for transport fares will occur through the collection facility rather than in cash.
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Service operators need efficient yet flexible tools to run their business. By centralizing all processing and data in the core services layer rather than rolling out pieces of information across dispersed systems, the operators can better control and operate the system on a day to day basis and data will become available 24/7 and in real time.
Account based ticketing does not require an organization to issue special cards or tickets as it can leverage mobile devices or existing identifiers. By eliminating the need to install ticket offices, removing the cost of cash collection and the costs associated to encoding, processing and distributing tickets, the overall cost of operating the system can be reduced significantly.
Customers can pay for their fares from a single account, topping up this account with a payment instrument of their choice. Passengers do not have to worry about anything except identifying themselves when starting their journey and the service will take care of everything else, including finding the best rate.
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