eCommerce Insights

Commerce is a logistics and execution perfection game. Insights make the winner: better, more targeted traffic, less returns, faster payments and additional revenues by offering ancillary services such as guarantees, insurance, repairs and returns etc. A seamless end to end experience that creates return purchasers sounds like a doable enterprise but only if, and if, you get the maths and the processes right.

As the complexity grows, so will customer demands: faster delivery, better customer service on any device and more insightful product selections and a range of payment options from at once to over time with loyalty credits attached. eCommerce will be linked to the physical sales cycle as customers demand a multi-channel experience. An omni device and offline experience is very possible now with people getting a real life experience in store with deliveries before they reach their home at their doorstep. AI will give unprecedented insight in not only payment and shopping habits but also to prevent fraud. True content around the product and service offerings will build unprecedented customer engagement and loyalty. Tracking of offline sales gives insight into online sales, drones will deliver the goods and eCommerce will continue to offer different payment and purchase insurance models.

BPC understands both the STP of eCommerce, but more importantly, also the complexities of delivering in a broad eco system of producers, suppliers, online retailers, delivery and payment. Bridging the real-life experience customers seek to an effective digital flow is no mean feat as the world around us changes and upgrades constantly.

 

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