Mobility & Transport Insights

Facilitating mobility is more than putting wheels on rails. It is all about understanding the need for transport and mobility, the logistics of the value chain from purchase to travel to checking out and data collection to offering a fair and secure – fraud free – network.

At BPC we see that in particular in transport and ticketing one hardly ever starts from scratch, yet often various systems need to be integrated from very different technological environments. Yet the customer needs to be encouraged to use public transport so a frictionless end to end experience is key. Here we apply the same on-boarding and service techniques we know from the financial services industry. Onboarding often includes a level of identity check, the matching destination, frequency, time of day with tariffs, securing a seamless payment, checking in and out of the physical system by phone – all these activities should take place from a core hub that services the entire value chain to offer a truly personalised service. Understanding that ‘multi-channel’ aspect creates the experience people look for.

Providers of transportation services also need to have access to passenger data to run the most optimal and efficient service, but also to develop new modular and niche services for customer who are willing to pay more for more services or who want to pay less in exchange for traveling off peak times. Batches of anonymous data can be analysed to prevent peaks and delays in the system.

From the very mundane of buying and paying a ticket or from the transporters’ view: selling and collecting, to deep AI analysis, the face of (public) transport’s infrastructure has changed forever. And this is merely the beginning, connections of transport and mobility in daily life are already a reality in some parts of Asia, where scheduling meetings, ordering laundry services and meals and finding a top restaurant venue and arrival location at the same time is happening as we speak. Ready yourself for this new future: build connections today for tomorrow’s economic growth.

 

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