SmartLoyalty from BPC Banking Technologies is a loyalty and reward program management solution that enables users to rapidly create and manage innovative loyalty programs. The solution is designed to build sophisticated issuer and acquirer programs quickly.

The solution allows users to easily create loyalty programs to retain customers and stimulate purchasing behaviour. Points can be calculated based on a wide range of parameters; including customer segment, transaction channel, merchant type, trans- action type and time of day, etc...

As the use of mobile devices for payments grows and as e-wallets gain market share, the importance of loyalty programs increases dramatically. Whereas previously card issuers could use the physical design of the plastic card to encourage brand loyalty, with electronic cards this is not possible.